Cut The Costs Of Marketing
November 1, 2024
Every organisation with a sales force keeps an eye on the leads it generates - how many does each salesperson get and how many are converted into customers. But as most companies now appreciate, the costs of generating and converting leads need to be carefully managed or the...
Five Oversights That Can Kill Your Business
October 1, 2024
Business owners usually have long term visions for their enterprise, but most business failures happen quickly, before the owner is able to change course or implement strategies that will correct the situation. The fatal gap between planning and performance is often th...
Focus on your Core Competencies
September 1, 2024
A core competency is something that a company does well compared to others in its field; it’s an edge that can be used in marketing to offset competitors’ strengths. All successful businesses know their core competencies and conduct their business around them.
Cor...
Become A Better Communicator
August 1, 2024
Most of us perform better in one part of the communications process, as either a Speaker or a Listener, but don’t go to the effort to make the most of our communicating abilities by improving the weaker skill. But our communication is likely to be so much better and more e...
Branding for Business to Business
June 8, 2024
Evaluating New Business Ideas
April 15, 2024
People who are self-employed generally like to stay that way. If they sell a business they quickly start another one, and successful owners seem to have a ‘knack’ for coming up with good ideas for new businesses. This ability is based largely on their experience and on a...
Top four kinds of Marketing Advertising
February 25, 2024
Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you’re looking for, try switching to one of these top four types of ads.Your ad can simply work to build your company’s image....
Customers Are Only Human
February 15, 2024
Customers Are Only HumanAs businesses of all sizes increase their uptake of technology and use equipment to save money and take over functions previously provided by people, they’re also running the risk of alienating their customers.Extensive ‘telephone trees’ intende...
Create a Network of Wealthy Customers
January 15, 2024
Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ y...
Become an expert in your own industry
December 22, 2023
Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but...
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